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What began as the Columbia House Music Club back in 1955 has since grown to become North America's largest direct marketer of CDs.
More recently, the Columbia House DVD Club followed suit. Launched in 1997, the DVD Club is now the largest direct-to-consumer marketer of DVDs and Blu-rays in the U.S. and Canada, serving millions of members via the web and our exclusive catalogue mailings. From Hollywood blockbusters to independent cult-classics, the DVD Club stocks thousands of titles in every genre-including the latest New Release DVDs, which are available to Club members the very same day they hit the stores.
The secret of Columbia House's success is simple: direct-to-consumer clubs build special relationships with movie studios and other suppliers. Those unique partnerships enable Columbia House to offer members deeper discounts than they can find in retail stores. The convenience of mail-order clubs (and the money saved on gas, etc.) has also remained a strong incentive for consumers. Plus, new members get free CDs or DVDs just for signing up!
Since 1997, the Columbia House DVD Club has also expanded its offerings to include the latest video game titles for every major console (PlayStation®, Xbox®, Wii™ and more), as well as outstanding merchandise such as clothing, DVD storage solutions, movie collectibles and more. Our TV on DVD library features a large and ever-growing selection of classic and contemporary series spanning all genres: from action-adventure to comedy, sci-fi, drama and children's.
Columbia House Canada is a unit of Direct Brands, Inc., a division of Najafi Companies, a private investment firm based in Phoenix, Arizona, which specializes in consumer products, alternative energy and real estate.
1955
Columbia Records forms a new division in the US and Canada called the Columbia Record Club, the Club offers one free monophonic LP (long playing record) from a wide selection of classical, jazz, easy listening and Broadway titles to anyone who joined. By December, the Club has already welcomed 128,000 members and sold 700,000 records.
1957
The Club is shipping seven million records to its ever-growing membership.
1958
"Teen Hits," a rock 'n' roll listening category, is added.
1959
The Club begins offering stereo records. To help stimulate the market, stereo equipment is also sold.
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